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Event Details
An Introduction to Digital Marketing
This one day workshop gives owners and managers of SMEs the opportunity to see how internet based marketing tools and techniques can improve business performance.
The sessions are highly practical with real-life examples and interactive sections to ensure that delegates fully understand how to apply their learnings in a best practice format.
Key areas of the session include:
· Defining what online marketing is, and the differences between online marketing and “traditional” marketing
· How to plan an effective website and choosing the best value options for getting it built
· Making your website attractive to Google and other search engines
· How to attract website visitors and convert them into clients
· Using social media to get business (including Facebook, Twitter, YouTube, blogs and LinkedIn)
· The options for online advertising (including Pay-per-Click and Google AdWords), and the advantages and disadvantages
· How to measure the success of online marketing activity
The workshop will be led by highly experienced trainers with a successful track record of enabling small businesses to achieve online success. They’ll be spending time with you in an action planning session at the end of the course to help you define your way forward.
Please note this workshop will be held at the Radisson Park Inn Hotel in West Bromwich.
Course pre-requisites:
The course is aimed at SME business owners and managers who are aware of the possibilities of digital marketing but need a jargon free approach to gaining a better understanding.
These workshops are delivered with funding from Advantage West Midlands which requires us to maximise the number of SMEs receiving support. Due to unprecedented demand and the need for us to be fair and inclusive to all of the SME businesses in the region, companies are only able to apply for one workshop, additionally we are only able to offer one free delegate place at the chosen workshop.
If more than one representative from a company wants to attend a workshop or a representative from a company wants to attend more than one workshop, a nominal fee of £50 +VAT (to cover the cost of venue and refreshments) will be charged per person per workshop.
Is this workshop what you were looking for? Maybe you'll be interested in our other workshops:
Winning business from the web 4th October 2011 at the University of Warwick, Coventry
http://digitalmarketing041011.eventbrite.com
Building and maintaining profitable relationships with customers 20th October 2011 at the University of Warwick, Coventry
http://introductiontocrm201011.eventbrite.com
Grow your business not your IT spend through Cloud Computing 26th October 2011 at the University of Warwick, Coventry
http://cloudcomputing261011.eventbrite.com
Grow your business not your IT spend through Cloud Computing 16th November 2011 at the Radisson Park Inn, West Bromwich B70 6TU
http://cloudcomputing161111.eventbrite.com
Building and maintaining profitable relationships with customers 23rd November 2011 at the Radisson Park Inn, West Bromwich B70 6TU
http://introductiontocrm231111.eventbrite.com
When & Where
Radisson Park Inn Birmingham West, M5 Junction 1
Birmingham Road
B70 6TU West Bromwich
United Kingdom
Thursday, 3 November 2011 from 09:00 to 16:00 (GMT)
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Hosted By
WMG, The International Digital Lab
International Digital Lab
The Digital Lab is a multi-disciplinary research centre combining WMG’s expertise with that in underpinning sciences including psychology, medicine, computer science and mathematics.
Knowledge Exchange Programme
Small and medium sized businesses (SMEs) in the West Midlands region can access expertise and leading-edge technology within The International Digital Lab free of charge through workshops and technology demonstrations. Additionally the SME Programmes Team can support businesses who have new product and service ideas on a one to one basis. They can also connect businesses to the research teams and identify opportunities to get access to additional funding if needed.
